Vol. 10 No. 1 (2026)

Articles

• THE IMPACT OF DIGITAL MARKETING ON CREATING BRAND AWARENESS

  El-Damey Yousef Ahmad Adeeb (Author)

  94-112

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• THE ROLE OF SCHOOL PRINCIPALS IN ACHIEVING A BALANCE BETWEEN TIME MANAGEMENT AND MOTIVATING EDUCATIONAL STAFF

  Dr. Ihab Massarwa, Dr. Taghrid Qadiria, Dr. Nadia Mussa, Dr.Haneen Majdalawi (Author)

  1-20

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• HYBRID INTENT RECOGNITION FOR PERSONALIZED LEARNING: INTEGRATING DEEP LEARNING AND RULE-BASED MODELS IN MOODLE CHATBOTS

  Johnbenetic Gnanaprakasam , Ravi Lourdusamy (Author)

  31-52

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• ASSESSING THE INFLUENCE OF DECISION-MAKING FACTORS ON INVESTMENT PORTFOLIO BEHAVIOUR OF NON-RESIDENT INDIANS: AN EMPIRICAL STUDY

  Reshma Roy, Dr. S.C Poornima (Author)

  53-60

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• AN SEM-BASED ANALYSIS OF PURCHASING BEHAVIOUR AND BRAND LOYALTY OF WOMEN CONSUMERS TOWARDS PERSONAL CARE PRODUCTS IN CHENNAI CITY

  R.Aruna Devi, Dr. A.N Karthikeyan (Author)

  21-30

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• AUTOMATED KNEE OSTEOARTHRITIS SEVERITY DETECTION FROM X-RAY IMAGES: A DATA-CENTRIC AI APPROACH

  Swathi kumari R, S.Geetha, P. S.Rajakumar (Author)

  61-72

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• AN SEM-BASED ANALYSIS OF CUSTOMER TRUST AND ACCEPTANCE OF BANKING CHATBOTS FOR SENSITIVE TRANSACTIONS IN CHENNAI CITY

  Ms. Shilpa S, DR. N. Purusothaman (Author)

  73-81

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• CUSTOMER PERCEPTION TOWARDS ADOPTING PREDICTIVE AI IN MARKETING FOR AN E-COMMERCE ROBOTIC DELIVERY STARTUP: BREAKING DOWN THE HUMANIZING- DEHUMANIZING SPECTRUM

  Ms. Yoyombhini B, Dr. K. Vinotha (Author)

  82-93

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• ILLNESS COGNITION AND PERCEIVED STRESS AMONG ESRD PATIENTS UNDERGOING HEMODIALYSIS

  Nazneen. A & Dr. K. Govind (Author)

  117-129

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• OBSTACLE DETECTION FOR VISUALLY IMPAIRED PEOPLE USING IOT

  Dr. Sandrilla R, Gugan R, Md Irfan H, Kumaresan S (Author)

  130-146

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• SKIN CANCER RECOGNITION USING DEEP LEARNING ON ORIGINAL AND AUGMENTED DERMOSCOPIC DATASETS

  Mandar Shrikant Upasani, Dr.Ashish Chaurasia (Author)

  147-164

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• DIGITAL LOYALTY, CUSTOMER RETENTION AND CUSTOMER LOYALTY IN CHENNAI’S INDIAN SPECIALITY RESTAURANTS

  Ms Nirmala A, N Purusothaman (Author)

  165-175

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• INFLUENCE OF ORGANISATIONAL JUSTICE ON EMOTIONAL EXHAUSTION AMONG IT PROFESSIONALS IN CHENNAI.

  R. Saranyadevi, Dr. C. Kumaran (Author)

  176-189

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• HIPPOCRATIC OATH OR THE OATH OF A HIPPOCRATIC: AN IN-DEPTH ANALYSIS OF MEDICAL NEGLIGENCE IN INDIA

  Raghav Singh Rawat, Stuti Vajpayi, Prof. (Dr.) Surya Rashmi Rawat (Author)

  190-197

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• CORRELATION BETWEEN WORK-LIFE BALANCE AND STRESS MANAGEMENT STRATEGIES AMONG COLLEGE TEACHERS

  Girija C (Author)

  198-214

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• LEGAL AND ETHICAL IMPLICATIONS OF AI-INDUCED JOB DISPLACEMENT IN MULTINATIONAL CORPORATIONS: A COMPARATIVE ANALYSIS BETWEEN THE UNITED STATES AND INDIA

  Dr. Vishakhaben Modi (Author)

  215-223

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• IMPACT OF ECO-FRIENDLY STARTUPS IN SUSTAINABLE DEVELOPMENT IN INDIA

  Dr. Devkanya Gupta, Sheetal Tanwar, Dr.Divya singh,Dr.Renu Verma (Author)

  224-234

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• EXPLORING THE MEDIATING ROLE OF FINANCIAL LITERACY IN THE LINK BETWEEN MICROFINANCE AND WOMEN’S FINANCIAL WELL-BEING

  Dr. Sangeeta, Dr. Manmohan Chaudhry, Dr. Amit Kumar Singh Panwar, Dr. Ashok Malhi, Dr. A.V. Senthil Kumar (Author)

  235-244

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• DETERMINANTS OF TECHNOLOGY ADOPTION ATTITUDE AND THEIR IMPACT ON FARMERS’ BUYING BEHAVIOUR: EVIDENCE FROM THE AGRICULTURAL SECTOR

  Dr. Sangeeta, Dr. Jitin Jitin Gambhir, Dr. Manmohan Chaudhry, Dr. Amit Kumar Singh Panwar (Author)

  245-258

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• CULTURE AS A CATALYST FOR ENTREPRENEURSHIP: AN EMPIRICAL STUDY OF CULTURE-BASED ENTERPRISES IN ASSAM

  Debajyoti Sarkar, Karbar Riba (Author)

  259-281

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• USE OF AI IN WRITING RESEARCH PAPERS: A PRISMA‑GUIDED SYSTEMATIC LITERATURE REVIEW AND GOVERNANCE FRAMEWORK

  Mr. Harshit Rajendra Gandhi, Dr. Hergovind Singh, Mr. Sachin Garhwal (Author)

  282-308

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• IMPACT OF ARTIFICIAL INTELLIGENCE ON EMPLOYEE AND CUSTOMER PERCEPTIONS: A COMPARATIVE STUDY OF SBI AND PNB IN THE INDIAN BANKING SECTOR

  Mohit Kumar, Sr. Prof. (Dr.) Manjula Jain (Author)

  309-319

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• AN IMPACT OF FINANCIAL TECHNOLOGY ON DIGITAL CURRENCY IN BANKING SECTOR

  Ms. Faizunnisa Begum, Dr Gowtham Aashirwad Kumar (Author)

  320-337

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• DIGITAL CURRENCY ADOPTION AND GLOBAL FINANCIAL MARKET PERFORMANCE: THE ROLE OF FINANCIAL INNOVATION, RISK PERCEPTION, AND INVESTOR CONFIDENCE

  Dr. R. Sunita John, Dr. N. Vincilin (Author)

  338-346

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• HILLSIDE WHITE LINE ROAD SAFETY: IOT-BASED ACCIDENT PREVENTION SYSTEM

  Yogesh.S, Sujin Raj.U, Harikrishnan RK, Dr.Resmi.A.M (Author)

  347-356

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• A STUDY ON SMART IOT FRAMEWORK FOR ELDERLY CARE AND HEALTH MONITORING

  Krishnapriya P M, Deepak D, Mr. P. Boopathi (Author)

  357-366

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• PROCESS INNOVATION IN IOT-BASED VEHICLE THEFT DETECTION AND ENGINE LOCKING SYSTEM

  Shanas S, Premkumar S, Jayadevan B, Sathya P (Author)

  377-394

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• SMART FIRE DETECTION AND ALERT SYSTEM FOR BUILDINGS

  Hari Krishna Das S, Anuranjan V, Sridhar R, Dr.P. Nagarajan (Author)

  395-407

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• INTELLIGENT INSIDER THREAT DETECTION USING USER BEHAVIOR ANALYSIS

  Arunima G, Ashirvad R V, Hareish H, Dr.Resmi.A.M (Author)

  408-415

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• A REAL-TIME IOT-BASED INTELLIGENT VEHICLE MONITORING SYSTEMFOR SUSTAINABLE TRANSPORTATION

  Jeevanantham K, , Navaneenth S, Aswin M, Dr. A. Kalaivani (Author)

  416-425

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• IOT-BASED SMART BLIND STICK WITH LOCATION & OBSTACLE DETECTION

  Sidharth S, Sneha S, Vidhiya Sree E, MS. Jijitha .B (Author)

  426-438

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• THE HOUSE PRICE PREDICTION SYSTEM USING AI FOR SUSTAINABLE URBAN DEVELOPMENT

  Adithyan A, Aswin R, Adithya M, Dr. A. Kalaivani (Author)

  439-447

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• AN INVESTIGATION INTO IOT-BASED ASSISTIVE SYSTEMS FOR VISUALLY IMPAIRED INDIVIDUALS

  Dharshan K, Ajith P, Krishnaprasad M, Mr. P. Boopathi (Author)

  448-455

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• CROP-YIELD-FORECASTING-USING-SATELLITE-IMAGERY-AND-ML-TECHNIQUES

  Sachin S Das, Naise Biju, Muhammed Hashir PM, Dr.Resmi.A.M (Author)

  456-466

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• IOT-BASED DUAL-AXIS SOLAR TRACKING SYSTEM

  Ansif K N, Gokul N, Amarnath K R, Ms. Sakthi Bhavadharini C, Mr. V Vignesh (Author)

  467-476

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• EMOTIONAL AWARENESS CHATBOT

  Nikhil M, Sambath Philip John, Salim P A, Mr. Asfar S (Author)

  477-484

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• SMART HEAD-CONTROLLED WHEELCHAIR SYSTEM

  Ajay V, Praveen.C.R, Ukesh.R, Mr. Boopathi (Author)

  485-496

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• AN AI-IMPLEMENTED EXECUTIVE PORTICO FOR PROFESSIONAL REGULATION SYSTEMS

  Ajmal H, Ajul Krishna P B, Agnivesh R, Asfar S, Sathya P (Author)

  497-504

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• IOT-BASED SMART BLIND STICK WITH LOCATION & OBSTACLE DETECTION

  Sidharth S, Sneha S, Vidhiya Sree E, MS. Jijitha .B (Author)

  505-517

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• AN IOT-BASED SMART ELECTRONICS SAFETY AUTOMATION SYSTEM FOR REAL-TIME HAZARD DETECTION AND POWER ISOLATION

  Bharath S, Ajay P, Ajay R, Dr. M. Sheela Newsheeba (Author)

  518-524

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• A SCALABLE PERFORMANCE-DRIVEN FRAMEWORK FOR INFLUENCER-BASED AFFILIATE MARKETING USING MOBILE ARCHITECTURE

  Richard P D, ,Vydoorya S R, Rohith T, Dr. P. Nagarajan (Author)

  525-537

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• DIABETIC RETINOPATHY

  Akshayan T, Raghu Nandhan P, Punitha P, MS.Jijitha B (Author)

  538-556

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• IMPACT OF PALLANGULI GAME ON VISUAL MOTOR SKILLS AMONG CHILDREN WITH LEARNING DISABILITY

  B.K. Pavithra & Dr. K. Nagalakshmi (Author)

  557-563

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• WORKFORCE DIVERSITY AS A MODERATOR IN ORGANISATIONAL DEVELOPMENT: A STUDY OF THE IT INDUSTRY IN CHENNAI

  B. Jaganya, Dr. C. Madhavi, Dr. T. Ekambaram (Author)

  564-584

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• SMART WEATHER & DISEASE PREDICTION SYSTEM

  Raj Dinesh, Mr. V. Vignesh, Sreeraj R, Sreekand H (Author)

  585-591

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• MACHINE LEARNING BASED SOFTWARE BUG PREDICTION SYSTEM

  Anfas M, Rakesh SK, Gnana Sakthivel A, Ms. Sakthi bhavadharini C (Author)

  592-600

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• WEB BASED FAKE URL BLOCKER SYSTEM

  Sabarinathan G, S.M Mohammed Ummar Farook, Sudarsanan V, Resmi A M (Author)

  601-609

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• An IoT-Driven Assistive Glasses System Promoting Accessible Healthcare

  B Naveen Kumae, M Senthilkumar, Swathika V , Dr. A. Kalaivani (Author)

  610-617

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• BEDOUIN FOLK SONG AS CULTURAL ARCHIVE: GENDER, MEMORY, AND ORAL TRADITION IN THE GALILEE

  Randa Sawaed (Author)

  618-645

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• LINKING STRATEGIC HR PRACTICES TO EMPLOYEE ENGAGEMENT THROUGH PERCEIVED ORGANIZATIONAL SUPPORT: A STUDY OF CONSTRUCTION INDUSTRY IN RURAL AREAS OF INDORE AND GWALIOR DISTRICTS OF THE MADHYA PRADESH.

  Prateek Sharma, Dr. Anil Kumar Tiwari (Author)

  646-655

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• SMART ATTENDANCE USING FACE-RECOGNITION AND AUTOMATED DATABASE MANAGEMENT

  Mohammed Jaseel S, Muhammed Niyab S, Sreevalsan N, Dr. P. Nagarajan (Author)

  656-665

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• A STABILITY AND SECURITY ENHANCED ROUTING AND CLUSTERING ALGORITHM FOR VANET

  Dr. Iswarya B (Author)

  666-676

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• ALCOHOL DETECTION AND ENGINE LOCKING SYSTEM

  MOHAMMED AKHIL A, VISHNU DAS R, SREE RAM NR, Ms. SAKTHI BHAVADHARINI C (Author)

  677-685

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• AUTOMATIC REAL TIME ACCIDENT ALERT SYSTEM

  Nitharshana S, Thiyan Blaji V, R Sanjith, Dr. M. Sheela Newsheeba (Author)

  686-692

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• INTELLIGENT TRAFFIC ENGINEERING IN SOFTWARE-DEFINED NETWORKS USING FEDERATED DEEP REINFORCEMENT LEARNING

  Dr.Resmi.A.M, Indulekha K.V, Uma Maheswari.N, Surabhi K.S (Author)

  693-701

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• HYBRID FEATURE OPTIMIZATION AND COMPUTING PLATFORMS FOR CARDIAC RISK PREDICTION

  A. Kavitha, Dr R. Manicka Chezian (Author)

  702-718

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• AI-BASED ACCIDENT DETECTION SYSTEM FOR RURAL AREAS

  Aswathy.A, Yadhav Sundar , Thasfiya B, Dr.K.Selvavinayaki (Author)

  719-737

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• BRIDGING GAPS IN RENEWABLE ENERGY PROJECT IMPLEMENTATION: STAKEHOLDER-CENTRIC STRATEGIES FOR SUSTAINABLE TRANSITION

  Abhishek, Prof. (Dr.) Senthil Vadivel T (Author)

  738-746

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• SEMANTIC SIMILARITY-BASED RESUME RANKING AND RECRUITMENT OPTIMIZATION USING ADVANCED NLP AND SENTENCE-BERT MODELS

  Dr. D. Elangovan, , Dr.Radha.C (Author)

  747-758

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• INTEGRATION OF LITTLE’S LAW AND SIMULATION MODELS FOR SMART LOGISTICS OPTIMIZATION

  Girija Devi. K, Kalpana. R, Dr. Shakila Devi GT (Author)

  759-769

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• A COMPREHENSIVE SURVEY OF ADAPTIVE RANDOM TESTING AND HYBRID APPROACHES IN CYBERSECURITY SOFTWARE TESTING

  D.Indhumathi, Dr. A. Selvakumar (Author)

  770-792

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• THERMAL RADIATION AND HEAT GENERATION EFFECTS ON UNSTEADY MAGNETOHYDRODYNAMIC FREE CONVECTION FLOW PAST AN INFINITE VERTICAL PLATE WITH COUPLED HEAT AND MASS TRANSFER

  Vasa Vijaya Kumar, M N Raja Shekar (Author)

  793-815

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• UNIQUE STRONG ISOLATE SUPER DOMINATION IN GRAPHS

  Sivagnanam Mutharasu, N.Arunvigneshwari, S.Chandrabose (Author)

  816-821

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• MENTAL STRESS PREDICTION USING MACHINE LEARNING FOR IT EMPLOYEES

  Dr. Srinivasan Nagaraj, Ms. Shaik Muneera, Ms.T. Venkata Subbamma, Ms. Somesula Sujatha (Author)

  822-829

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• AN EXPLAINABLE ARTIFICIAL INTELLIGENCE FRAMEWORK FOR EARLY PREDICTION OF DIABETES MELLITUS USING CLINICAL DATA

  C. Akila, Dr. T. Shanmugavadivu (Author)

  830-842

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• A CIRCULAR LAYERED IOT-BASED FOREST FIRE DETECTION AND EARLY WARNING SYSTEM WITH EDGE-BASED VISION VERIFICATION

  Kirithik A, Kaavya, Dr. Ramaprabha J (Author)

  843-858

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• COMPUTER ASSISTED ANALYSIS OF PLANT GROWTH REGULATORS FOR EFFICIENT IN VITRO REGENERATION OF PHYSALIS MINIMA LINN.

  Sheeba E and Resmi A M (Author)

  859-868

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• ROLE OF DIGITAL MARKETING STRATEGIES IN ENHANCING PROJECT PERFORMANCE: A CASE OF EAZZY DIGITAL BANKING PROJECT IMPLEMENTED BY EQUITY BANK RWANDA LTD.

  Murenzi Abdallaziz, Dushimimana Jean de Dieu (Author)

  869-882

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• BALANCING URBAN EXPANSION AND THE PRESERVATION OF CULTURAL HERITAGE IN MODERN CITIES

  Dr Chandrasekaran Venkatesan (Author)

  883-922

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• MAPPING RISK-RETURN PERCEPTIONS ACROSS INVESTMENT TYPES: SOCIO-DEMOGRAPHIC INSIGHTS FROM GUJARAT STATE USING NON-PARAMETRIC METHODS

  Dr. Disha Hardik Patel, Dr. Brijesh M. Patel, Dr. Jenitaben Patel, Dr. Bhautik A. Patel (Author)

  923-949

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• Optimized Hybrid Rotation Invariant LBP fused Lightweight MobileNetV2 Model for Deep Visual Inspection of Apple Bruises

  Pritha Chakraborty, Gunjan Mukherjee, Jayanta Aich (Author)

  950-961

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• EXPLORING THE EFFECT OF MENTAL TOUGHNESS AND LOCUS OF CONTROL ON SUBJECTIVE WELL-BEING OF COLLEGE STUDENTS

  Dr. Priyanka Rai, Dr. Reeta Kumari, Ruby Kumari (Author)

  962-968

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• PROBLEMATIC SMARTPHONE USE AND PSYCHOLOGICAL WELL-BEING AMONG COLLEGE STUDENTS OF SAMASTIPUR

  Santosh Kumar, Prof. Dhrub Kumar (Author)

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• CROPGUARD: AI-POWEREDREAL-TIME CROP DISEASE DETECTION AND PRECISION PESTICIDE SPRAYER

  Sahel B, Sahir S, Sushmith S, DR. K .Selvavinayaki (Author)

  977-988

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• Music and Mental Health

  Mr. Rajnish Sharma (Author)

  989-991

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• AGENTIC AI-DRIVEN AUTONOMOUS DATA PLATFORMS FOR SCALABLE CLOUD-NATIVE ARCHITECTURES

  Soma Sekhar Gaddipati (Author)

  992-1006

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• SELF-HEALING DATA PIPELINES LEVERAGING AGENTIC AI FOR AUTONOMOUS MONITORING AND OPTIMIZATION IN AWS ENVIRONMENTS

  Siva Gandikota (Author)

  1007-1019

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• BALANCING URBAN EXPANSION AND THE PRESERVATION OF CULTURAL HERITAGE IN MODERN CITIES

  Dr Chandrasekaran Venkatesan (Author)

  1020-1057

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• STRESS, SCREENS, AND SOCIAL MEDIA: UNDERSTANDING DIGITAL FATIGUE AMONG YOUNG ADULTS

  Mrs. B. Saranya, Ms. Thusharaa Prasanna (Author)

  1058-1072

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• THE POWER OF LANGUAGE IN USING TECHNOLOGY (SPECIAL REFERENCE TO AI)

  Joseph Thanga Judy, Dr.R.Rajakumari (Author)

  1073-1081

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• INTER-STATE MIGRATION AND ECONOMIC GROWTH OF DESTINATION STATES IN INDIA: AN ECONOMETRIC ANALYSIS

  S. Mohamed Ali Mohideen. J. Abdul Khader, M. Sultana Barvin and A. J. Haja Mohideen (Author)

  1082-1088

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• A STUDY ON EMPLOYEE PERFORMANCE TRACKING IN AN ORGANIZATION USING ARTIFICIAL INTELLIGENCE

  Koteswara Rao Vemavarapu, Dr. Shaik Mohammad Rafi, Prof. Puttapalli Arun kumar (Author)

  1212-1221

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• BUILDING A FUTURE-READY WORKFORCE: A STRATEGIC HRM FRAMEWORK INTEGRATING UPSKILLING, ENGAGEMENT, AND INDUSTRY CONTEXT FOR SUSTAINABLE WORKFORCE TRANSFORMATION.

  Dr. Shaik Mohammad Rafi, Manda Venkata Ramya, Prof. Nagaraju Battu (Author)

  1222-1237

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• IMPACT OF ONLINE MARKETING STRATEGIES ON STUDENTS' DECISION-MAKING FOR HIGHER EDUCATION: THE MODERATING ROLE OF INFLUENCER MARKETING

  Leshna Chandra, Tanya Tyagi, Dr. Poonam Painuly (Author)

  1089-1097

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• IMPACT OF SMART PHONE SPECIFICATIONS ON MILLENNIAL BUYING BEHAVIOR, WITH SPECIAL REFERENCE TO CHENNAI CITY

  Dr. S. Elayamurugan, Dr. N. Rajbarath (Author)

  1098-1106

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• THE IMPACT OF PERSONALISED CONSUMER ACQUISITION STRATEGIES ON THE BUYING BEHAVIOUR OF CONSUMER PRODUCTS.

  Dr. Nagalakshmi. C. S. (Author)

  1107-1113

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• CAN SPIRITUALITY CUSHION THE DIGITAL BLOW? AI, EMPLOYEE WELL-BEING, AND THE MEDIATING POWER OF WORKPLACE SPIRITUALITY

  Vishakha Chauhan, Shivangi Thakur, Prof. (Dr.) Surekha Rana (Author)

  1114-1127

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• ORGANISATIONAL SUPPORT AND EMOTIONAL WELL-BEING AS DETERMINANTS OF TEACHER RESILIENCE AMONG ARTS AND SCIENCE COLLEGE FACULTY

  Dr Vignesh V, Mrs. S. Prasanna, Dr.Arokiamary Geetha Rufus (Author)

  1128-1132

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• A STUDY ON HUMAN RESOURCE DEVELOPMENT IN WORK-LIFE BALANCE OF REMOTE EMPLOYEES

  Dr.Vinishiya Arockia Ratna V, Ms.Sowmiya S (Author)

  1133-1142

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• A STUDY ON THE FACTORS INTEGRATING CIRCULAR ECONOMY AND LEAN MANAGEMENT IN AUTOMOBILE COMPANIES

  Mr.B.Srinivasan, Dr.J.Sridevi, Mr.Sreeraj R (Author)

  1143-1150

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• UNLOCKING ORGANIZATIONAL CITIZENSHIP BEHAVIOUR THROUGH COGNITIVE DIVERSITY: THE MEDIATING ROLE OF TEAM COHESION

  Sakshi Dhiman, Dr. Neelakshi Chauhan, Prof. (Dr.) Surekha Rana (Author)

  1151-1165

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• A STUDY ON ONLINE BUYING DECISION OF WORKING WOMEN TOWARDS FASHION APPAREL WITH SPECIAL REFERENCE TO THIRUVALLUR DISTRICT

  Anu Rekha V.P, Dr. J. Sridevi (Author)

  1166-1173

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• INCORPORATION OF BEESWAX OLEOGEL TECHNOLOGY IN MILLET COOKIES FOR FAT REDUCTION: A FUNCTIONAL AND NUTRITIONAL APPROACH FOR SUSTAINABILITY

  Swetha N. A., A. Swarnalatha A, Nithin K, Bhavitha V, Sharmila N, Abimitha S (Author)

  1174-1181

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• IOT AWARE AUTOENCODER DEEP CAPSULE NETWORK FOR EFFICIENT PREDICTIVE ANALYTICS IN CLOUD

  Mrs. M. Nandhiya, Dr. C.R Durga devi (Author)

  1182-1211

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