FINANCIAL PERFORMANCE OF FAMILY RUN- BUSINESSES WITH SPECIAL REFERENCE TO NSE INDIA

Abstract

ABSTRACT
 This study delves into the financial dynamics of family-run businesses within the context of NSE India, with a focal point on examining the correlation between dividend policy and financial performance. Analyzing time series data spanning from 2015 to 2022, the study employs bivariate correlation and linear regression techniques to fulfill its objectives. The findings reveal a robust positive correlation between dividend decisions made by family members and return on assets, indicating that increasing dividend payouts can enhance overall return on assets. Emphasizing the crucial balance between enterprise value and financial performance, the study underscores the significance of sustainable growth and financial stability in the context of family-run enterprises. By shedding light on the impact of dividend policy on financial performance, particularly within family-owned businesses, this research contributes valuable insights to the existing literature..