Vol. 10 No. 1 (2026)

Articles

• THE IMPACT OF DIGITAL MARKETING ON CREATING BRAND AWARENESS

  El-Damey Yousef Ahmad Adeeb (Author)

  94-112

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• THE ROLE OF SCHOOL PRINCIPALS IN ACHIEVING A BALANCE BETWEEN TIME MANAGEMENT AND MOTIVATING EDUCATIONAL STAFF

  Dr. Ihab Massarwa, Dr. Taghrid Qadiria, Dr. Nadia Mussa, Dr.Haneen Majdalawi (Author)

  1-20

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• HYBRID INTENT RECOGNITION FOR PERSONALIZED LEARNING: INTEGRATING DEEP LEARNING AND RULE-BASED MODELS IN MOODLE CHATBOTS

  Johnbenetic Gnanaprakasam , Ravi Lourdusamy (Author)

  31-52

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• ASSESSING THE INFLUENCE OF DECISION-MAKING FACTORS ON INVESTMENT PORTFOLIO BEHAVIOUR OF NON-RESIDENT INDIANS: AN EMPIRICAL STUDY

  Reshma Roy, Dr. S.C Poornima (Author)

  53-60

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• AN SEM-BASED ANALYSIS OF PURCHASING BEHAVIOUR AND BRAND LOYALTY OF WOMEN CONSUMERS TOWARDS PERSONAL CARE PRODUCTS IN CHENNAI CITY

  R.Aruna Devi, Dr. A.N Karthikeyan (Author)

  21-30

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• AUTOMATED KNEE OSTEOARTHRITIS SEVERITY DETECTION FROM X-RAY IMAGES: A DATA-CENTRIC AI APPROACH

  Swathi kumari R, S.Geetha, P. S.Rajakumar (Author)

  61-72

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• AN SEM-BASED ANALYSIS OF CUSTOMER TRUST AND ACCEPTANCE OF BANKING CHATBOTS FOR SENSITIVE TRANSACTIONS IN CHENNAI CITY

  Ms. Shilpa S, DR. N. Purusothaman (Author)

  73-81

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• CUSTOMER PERCEPTION TOWARDS ADOPTING PREDICTIVE AI IN MARKETING FOR AN E-COMMERCE ROBOTIC DELIVERY STARTUP: BREAKING DOWN THE HUMANIZING- DEHUMANIZING SPECTRUM

  Ms. Yoyombhini B, Dr. K. Vinotha (Author)

  82-93

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• ILLNESS COGNITION AND PERCEIVED STRESS AMONG ESRD PATIENTS UNDERGOING HEMODIALYSIS

  Nazneen. A & Dr. K. Govind (Author)

  117-129

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• OBSTACLE DETECTION FOR VISUALLY IMPAIRED PEOPLE USING IOT

  Dr. Sandrilla R, Gugan R, Md Irfan H, Kumaresan S (Author)

  130-146

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• SKIN CANCER RECOGNITION USING DEEP LEARNING ON ORIGINAL AND AUGMENTED DERMOSCOPIC DATASETS

  Mandar Shrikant Upasani, Dr.Ashish Chaurasia (Author)

  147-164

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• DIGITAL LOYALTY, CUSTOMER RETENTION AND CUSTOMER LOYALTY IN CHENNAI’S INDIAN SPECIALITY RESTAURANTS

  Ms Nirmala A, N Purusothaman (Author)

  165-175

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• INFLUENCE OF ORGANISATIONAL JUSTICE ON EMOTIONAL EXHAUSTION AMONG IT PROFESSIONALS IN CHENNAI.

  R. Saranyadevi, Dr. C. Kumaran (Author)

  176-189

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• HIPPOCRATIC OATH OR THE OATH OF A HIPPOCRATIC: AN IN-DEPTH ANALYSIS OF MEDICAL NEGLIGENCE IN INDIA

  Raghav Singh Rawat, Stuti Vajpayi, Prof. (Dr.) Surya Rashmi Rawat (Author)

  190-197

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• CORRELATION BETWEEN WORK-LIFE BALANCE AND STRESS MANAGEMENT STRATEGIES AMONG COLLEGE TEACHERS

  Girija C (Author)

  198-214

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• LEGAL AND ETHICAL IMPLICATIONS OF AI-INDUCED JOB DISPLACEMENT IN MULTINATIONAL CORPORATIONS: A COMPARATIVE ANALYSIS BETWEEN THE UNITED STATES AND INDIA

  Dr. Vishakhaben Modi (Author)

  215-223

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• IMPACT OF ECO-FRIENDLY STARTUPS IN SUSTAINABLE DEVELOPMENT IN INDIA

  Dr. Devkanya Gupta, Sheetal Tanwar, Dr.Divya singh,Dr.Renu Verma (Author)

  224-234

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• EXPLORING THE MEDIATING ROLE OF FINANCIAL LITERACY IN THE LINK BETWEEN MICROFINANCE AND WOMEN’S FINANCIAL WELL-BEING

  Dr. Sangeeta, Dr. Manmohan Chaudhry, Dr. Amit Kumar Singh Panwar, Dr. Ashok Malhi, Dr. A.V. Senthil Kumar (Author)

  235-244

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• DETERMINANTS OF TECHNOLOGY ADOPTION ATTITUDE AND THEIR IMPACT ON FARMERS’ BUYING BEHAVIOUR: EVIDENCE FROM THE AGRICULTURAL SECTOR

  Dr. Sangeeta, Dr. Jitin Jitin Gambhir, Dr. Manmohan Chaudhry, Dr. Amit Kumar Singh Panwar (Author)

  245-258

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• CULTURE AS A CATALYST FOR ENTREPRENEURSHIP: AN EMPIRICAL STUDY OF CULTURE-BASED ENTERPRISES IN ASSAM

  Debajyoti Sarkar, Karbar Riba (Author)

  259-281

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• USE OF AI IN WRITING RESEARCH PAPERS: A PRISMA‑GUIDED SYSTEMATIC LITERATURE REVIEW AND GOVERNANCE FRAMEWORK

  Mr. Harshit Rajendra Gandhi, Dr. Hergovind Singh, Mr. Sachin Garhwal (Author)

  282-308

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• IMPACT OF ARTIFICIAL INTELLIGENCE ON EMPLOYEE AND CUSTOMER PERCEPTIONS: A COMPARATIVE STUDY OF SBI AND PNB IN THE INDIAN BANKING SECTOR

  Mohit Kumar, Sr. Prof. (Dr.) Manjula Jain (Author)

  309-319

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• AN IMPACT OF FINANCIAL TECHNOLOGY ON DIGITAL CURRENCY IN BANKING SECTOR

  Ms. Faizunnisa Begum, Dr Gowtham Aashirwad Kumar (Author)

  320-337

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