Vol. 9 No. 2 (2025)

Published: 2025-07-23

Articles

BALANCING DEMAND WITH USE CASE-DRIVEN PREDICTIVE ANALYTICS

Abiram M J, Gokul G, Balamurugan P, Sowmiya N, Madhavan A (Author)

1-17
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THE ROLE OF ARTIFICIAL INTELLIGENCE DRIVEN TAMIL SOCIAL MEDIA IN CREATING NEW ENTREPRENEURSHIP AND CONSUMER ENGAGEMENT

Fenn Moses E, Ravichandran K (Author)

47-67
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"HOW INCLUSIVE EDUCATION SHAPES SELF-AWARENESS: A QUALITATIVE STUDY OF ADOLESCENTS WITH DISABILITIES AND THEIR TEACHERS"

Dr. Alharaan,Hay Zaid (Author)

68-97
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LINKING SUSTAINABLE HRM WITH ORGANIZATIONAL PERFORMANCE: A STRATEGIC PERSPECTIVE FROM HYDERABAD’S PHARMA SECTOR

Narendra Kumar Vadlmaudi, Dr. Shaik Mohammad Rafi, Prof. Nagaraju Battu (Author)

305-318
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CLOSED-FORM EXPRESSIONS FOR DEGREE-BASED TOPOLOGICAL INDICES OF K_m⊙S_n

Chitradevi R, Magudeeswaran S, Senthil Amutha R (Author)

319-326
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"IMPLEMENTATION OF INDIAN PUBLIC SECTOR ACCOUNTING AND ITS IMPACT ON AUDITING PRACTICES: AN EMPIRICAL STUDY OF STAKEHOLDERS’ PERCEPTIONS IN SELECTED PUBLIC SECTOR ORGANIZATIONS"

Rashmi, Dr. Sapna Bansal (Author)

357-376
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A STUDY TO ASSESS THE EFFECTIVENESS OF INFORMATION BOOKLET REGARDING RISK FACTOR AND PREVENTION OF HEART ATTACK ON KNOWLEDGE AMONG FEMALE IN SELECTED URBAN AREA.

Mrs. Ashwini Sakharkar, Dr. Sujata Sawant, Tejashree Patare, Rohan Mane, Prerana Maske, Sayali Pohakar (Author)

347-356
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ARTIFICIAL INTELLIGENCE IN HR ANALYTICS: ETHICAL IMPLICATIONS AND STRATEGIC VALUE FOR CORPORATE INDIA

Dr. Lalita Yadav (Author)

377-392
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ASSESSING THE EFFECTIVENESS OF AN INFORMATION BOOKLET ON OCCUPATIONAL HEALTH AND SAFETY: A KNOWLEDGE-BASED STUDY AMONG INDUSTRIAL WORKERS IN A SELECTED INDUSTRIAL AREA

Mr. Charan Zagade, Dr. Sujata Sawant, Mrs. Nikita Reure, Mr. Kartik Pohakar, Ms. Sakshi Mane, Ms. Priyanka Rathod, Ms. Sakshi Sabale (Author)

401-408
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OPTIMIZATION OF PHYTOCHEMICAL EXTRACTION FROM PANDANUS AMARILLIFOLLIUS ROXB: A COMPARATIVE STUDY OF DRYING TECHNIQUES AND SOLVENT SYSTEMS

M. Prabitha and Dr. T. Renisheya Joy Jeba Malar (Author)

18-27
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IMPACT OF DETERMINANTS ON THE DIGITAL ACQUISITION TENDENCIES OF ORGANIC FOOD COMMODITIES

Dr.J.Nithya (Author)

28-39
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A STUDY ON CONSUMER’S BUYING BEHAVIOUR TOWARDS SPECTACLES

Dr.S.Subbulakshmi, Harini G (Author)

40-46
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INVESTIGATION INTO THE DIGITAL HORIZON: IMPROVING STUDENT-CENTERED EDUCATION THROUGH TECHNOLOGY WITH SPECIFIC REFERENCE TO KASARAGOD DISTRICT

Dr. Ponni C K, Dr. Arvind.R.Gajakosh (Author)

98-110
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A Study on Consumer Purchasing Decision in Online Shopping with regards to Chennai City Impact of Brand Experience over Brand Love in Online Shopping

Mrs. R.Nithya and Dr. C.Ramamurthy (Author)

111-117
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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE ACTIVITIES: OPPORTUNITIES AND CHALLENGES

Dr. J. Jayasudha, Dr. A.V. K. Santhi, Dr .P. Mnaju (Author)

118-128
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MITIGATING ARP SPOOFING ATTACKS USING BAYESIAN SUPPORT VECTOR REGRESSION AND STOCHASTIC MARKOVIAN GAME MODEL

Dr.C.Divya (Author)

148-155
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WORKING WOMEN'S PERCEPTION TOWARDS ARTIFICIAL JEWELLERY IN CHENNAI CITY

Dr.S.Akshaya (Author)

167-171
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EFFECTIVENESS OF COUNSELLING APPROACHES IN STRENGTHENING FAMILY ECONOMIC STABILITY FOR SUSTAINABLE DEVELOPMENT IN EBONYI STATE, NIGERIA

OTUBO, Ato Francis1, OKANUME-ONAH, Amaka Victoria,2 MGBORO, C. U.1 and Phibee N. NATHANIEL3 (Author)

289-304
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CLASSIFICATION OF BABYLONIAN NUMBERS USING CONVOLUTIONAL NEURAL NETWORKS

Loay Alzubaidi, Aymen Ahmed, Arif Al Nahdi (Author)

217-225
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IMPACT OF DEMOGRAPHIC FACTORS ON CUSTOMERS’ PERCEPTION REGARDING ONLINE SHOPPING

Dr. Ruchi Sharma, Raghav Singh Rawat, Dr. Rita Devi, Ms. Rachna Bhopal, Prof. Surya Rashmi Rawat (Author)

226-238
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AI-POWERED IoT BASED SMART GLOVES FOR SIGN LANGUAGE RECOGNITION

Ms.K.Anusuya, Ms.G.Yasika, Dr. Anbumani P, Ranjani R, Vedhanayaki T, Sahana S (Author)

409-417
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BATTERY HEALTH INDEX MONITORING USING GATED RECURRENT UNITS AND VARIATIONAL AUTOENCODERS: A MACHINE LEARNING APPROACH TO PREDICTIVE ANALYTICS

Mr.R.Faizal Rahman, Dr.S.Prabakaran, Mr.K.Srinath Yadhav, Ms. Sivaranjani P, Ms. Vijayalaksmi P, Ms. Swathi J (Author)

418-428
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IOT BASED SPEED CONTROL MONITORING AND ACCIDENT AVOIDANCE USING AI TRAFFIC SIGN DETECTION

T.Gayathri, Dr.P.Anbumani, Dr.Prabakaran S, Varun S, Velumani K, Sudharshan.M (Author)

429-436
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AI DIAGNOSIS AT EDGE USING ENSEMBLE MODELS FOR RAPID RADIOLOGY

Mrs.C.Manonmani, Dr.S.Prabakaran, Bhavadharani K, Pream A, Divagaran. R, Hari Krishna KN (Author)

437-446
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SECURE CLOUD DATA AND PRIVACY BASED REPLICATION SYSTEM IN DUAL CLOUD

Prasanth S P, Dr.Anbumani P, Dr.Prabakaran S, Mithun SD, Gopi M, Gobinath P (Author)

447-455
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ROBUST AND REAL-TIME SHIP OBJECT DETECTION METHOD BASED ON ENHANCED CNN

Mrs. S. Vidhya, Dr.Anbumani P, Dr.Prabakaran S, Mr. S. Gunasekaran, Ms. K.Bhavadharani, Megadharshini M S (Author)

456-470
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SWARM BASED FEATURE SELECTION AND ENSEMBLE DEEP LEARNING MODEL (EDLM) FOR BOTNET ATTACK DETECTION IN IoT HEALTHCARE SYSTEMS

Mrs.B.Praveena, Dr.A.Devi (Author)

471-496
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A STUDY ON EFFECTIVENESS OF PROCUREMENT IN MANUFACTURING SECTOR

Ms. V.Betsy Hannah, Mr. R. Arun Baboo, Mr. F. Devaraj, Mr. M. Aravind (Author)

497-505
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MITIGATING EMPLOYEE ATTRITION: A SYSTEMATIC REVIEW AND META ANALYSIS OF STRATEGIC INTERVENTIONS FOR ORGANISATIONS RETENTION

Ms. T. Jayasri, Mr. P. Karthik, Mr. A. Ebinezer, Mr. S. Yuvaraj (Author)

506-514
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BIG FIVE PERSONALITY FACTORS AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE WITH REFERENCE TO TEXTILE INDUSTRY

Nishanthi M, Abi S A Rajan, Balaji R, Leela M (Author)

515-522
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A STUDY ON COMPETENCY MAPPING AND ITS INFLUENCE ON EMPLOYEE GROWTH AND ORGANIZATIONAL DEVELOPMENT CONCERNING SERVICE SECTOR.

Mr. M. Vishwanath, Mr. Dhanush R, Mr. C. Poorthiharan, Mr. G. Bhuvanesh (Author)

523-529
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A STUDY ON UNRAVELING OF UNETHICAL PRACTICES ADOPTED BY CONSULTANCIES TO SATISFY THEIR CLIENTS IN HEADHUNTING

Dr.C.Evangeline, Ms.KANIHA.S, Ms.Sandhya.C, Mr.Paul Henry (Author)

530-536
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PSYCHOLOGICAL IMPACT OF BIOMETRIC MONITORING ON EMPLOYEES WORK LIFE BALANCE WITH REFERENCE TO IT SECTOR

Dr.Sheik Manzoor, Dr.R.Murali, Dr.Samuel Arul Asir (Author)

537-543
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SOCIAL MEDIA CAPTIONING AS A TOOL FOR GLOCALIZATION IN GLOBAL BRAND ADVERTISING AND ITS IMPACT ON CONSUMER PERCEPTION AND LOYALTY IN CHENNAI CITY

Dr.T.Anitha, Dr.S.Divya (Author)

544-553
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AI’S INFLUENCE ON AUDITING: AN EMPIRICAL STUDY

Dr. K.Sangitha (Author)

554-562
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A STUDY ON TRUST THROUGH TECHNOLOGY: BLOCK CHAIN SOLUTIONS FOR TRANSPARENT AND SUSTAINABLE SUPPLY CHAINS

Dr.K.Malarvizhi, Ms. Bharani Lakshmi (Author)

563-570
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IMPACT OF GOVERNMENT SCHEMES ON MSME GROWTH IN TAMIL NADU

Dr. R. Subhasri, Ms. Kirthiga B (Author)

571-578
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GAMIFIED ONBOARDING IN THE METAVERSE: ENHANCING CANDIDATE EXPERIENCE AND ENGAGEMENT

Dr. Shyamala K , Dr. D.Lalitha (Author)

579-590
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HOW SOCIAL MEDIA SHORTS BOOST ENGLISH LANGUAGE ACQUISITION: REAL RESULTS FROM INSTAGRAM REELS

Dr. D. Joy Christina Sara Jayakodi, S. Rajendran (Author)

605-613
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A MACHINE LEARNING-BASED FRAMEWORK FOR AUTOMATED MULTI-VIEW DOCUMENT STRUCTURE CLASSIFICATION

T.Vani (Author)

591-598
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DETECTION OF AIR POLLUTION USING MACHINE LEARNING ALGORITHMS

Dr.N.M. SANGEETHA, M.Sc, M.Phil, HDCA, Ph.D (Author)

129-147
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EXPLORING INVESTOR ATTITUDES TOWARDS GOLD AS AN INVESTMENT AVENUE ACROSS DIVERSE MARKET CONDITIONS

Dr.Sharanya.P, Ms.Pavithra.R, Ms.Abirami.D (Author)

156-166
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A STUDY ON THE INFLUENCE OF PERFORMANCE MANAGEMENT SYSTEM ON PERFORMANCE OF EMPLOYEES: MEDIATING ROLE OF WORK ENGAGEMENT

P. Thenmozhi, Dr. M. Radhikaashree (Author)

172-179
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ANALYZING THE RESEARCH ON HOW THE ORGANIC FOOD SECTOR HAS INTEGRATED AI INTO ITS PRODUCT DEVELOPMENT PROCESSES

K. Mohammed Abrar and Dr. Anil Verma (Author)

239-253
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The Degree To Which School Principals Within The Green Line Practice The Principles Of Social And Psychological Foundations And Their Relationship To Improving Teachers' Performance

Dr. Mohammad awisat, Dr. Yahia kabha (Author)

254-271
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EFFECTIVENESS OF A STRUCTURED TEACHING PROGRAM ON KNOWLEDGE REGARDING DYSFUNCTIONAL UTERINE BLEEDING (DUB) AMONG WOMEN IN THE REPRODUCTIVE AGE GROUP: AN INTERVENTIONAL STUDY

Manisha Padekar, Dr. Sujata Sawant, Ms. Sayali Giram, Ms. Vaishnavi Hendre, Ms. Rohini Honmukhe, Yogita Jadhar (Author)

272-278
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INTEGRATION OF ARTIFICIAL INTELLIGENCE AND ROBOTICS IN MODERN RADIODIAGNOSIS: ENHANCING ACCURACY, EFFICIENCY, AND CLINICAL OUTCOMES

SenthilKumar Ilango, Dr. K.Ravichandran (Author)

206-216
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A STUDY ON CONSUMER PREFERENCES TOWARDS ELECTRIC VEHICLES IN CHENNAI CITY

Dr.K.Latha (Author)

279-288
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