AN EMPIRICAL STUDY ON LEAD GENERATION AND CONVERSION STRATEGIES AND THEIR IMPACT ON PRODUCTIVITY IN THE EDTECH INDUSTRY: A STUDY WITH REFERENCE TO JARO EDUCATION
Keywords:
Lead Generation, Conversion Strategies, EdTech, Productivity, Customer Relationship Management (CRM), Digital MarketingAbstract
The EdTech industry has experienced significant growth due to digital transformation and increasing demand for online learning. In this competitive environment, effective lead generation and conversion strategies are essential for enhancing organizational productivity. This study examines the impact of lead generation and conversion strategies on productivity in the EdTech industry, with specific reference to Jaro Education.
The study adopts a descriptive research design using both primary and secondary data. Primary data was collected from 100 respondents through a structured questionnaire, and statistical tools such as percentage analysis, correlation, and regression were applied.
The findings reveal that while respondents perceive these strategies as highly important, the statistical analysis indicates no significant individual impact on productivity. This suggests that productivity is influenced by multiple organizational and market-related factors.
The study provides insights for improving marketing and sales integration and highlights the need for a holistic approach to productivity enhancement in the EdTech sector.
