CUSTOMER PERCEPTION TOWARDS ADOPTING PREDICTIVE AI IN MARKETING FOR AN E-COMMERCE ROBOTIC DELIVERY STARTUP: BREAKING DOWN THE HUMANIZING- DEHUMANIZING SPECTRUM

Abstract

In the modern age, Marketing is not just about bringing awareness. It's about satisfying a need, even before it arises, and Predictive AI has revolutionized the process by turning the data into foresight, to predict the customer behavior. In the age of reels, where the span of attention has come down, Predictive AI provides personalized recommendations, saving the time, to catch up with the race for lead. But for the business, a single tactic isn't just enough to get the competitive advantage. It's important to have a Plan B and integrate it with Plan A to get a blast of energy. The Plan B is to bring in Novelty in the form of Robotic Delivery System, where Robots & Drones make the delivery process faster, efficient and sustainable. While coming up with a synergy which is humanized in the form of Predictive AI, providing Personalized experience & Dehumanizing in the form of contactless Robotic Delivery System, it is important to know to the customer perception. So, the main aim of this study is to understand Customer perception towards adopting Predictive AI in marketing for an E-commerce Robotic Delivery Startup, Breaking down the Humanizing - Dehumanizing spectrum. A sample of 153 Respondents was considered for the study. A structured Questionnaire was used to collect the Primary Data. Tools such as Frequency, Weighted Mean, T-Test, ANOVA, Correlation and Multiple Regression were used in the study. The study revealed that there exists an Impact of Predictive AI & Robotic Delivery System on Customer Perception mediated by the integrated effect.