Vol. 9 No. 1 (2025)

Articles

• COMPARATIVE ANALYSIS OF HIDDEN MARKOV MODELS AND ARIMA FOR STOCK PRICE PREDICTION: A PERFORMANCE EVALUATION

  Poornima M, N. Nithyapriya (Author)

  1792-1801

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• EXPLORING AWARENESS AND BARRIERS TO ADOPTION OF ECO-FRIENDLY MENSTRUAL CUPS: A STUDY ON KNOWLEDGE, MATERIALS, AND USAGE CHALLENGES AMONG WOMEN

  Mrs. K. Nirmala, Dr. Shyamala K (Author)

  1802-1811

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• EXAMINING THE DYNAMICS OF ONLINE GROUP BUYING INTENTION AND SATISFACTION: A SOCIAL EXCHANGE THEORY PERSPECTIVE

  Paul Arun Kumar J, Subathra K (Author)

  636-649

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• EXAMINING THE RELATIONSHIP BETWEEN INVESTMENT DECISIONS AND SOCIOECONOMIC STATUS, RISK TOLERANCE, AND FINANCIAL LITERACY: A STRUCTURAL EQUATION MODELING APPROACH

  Prabu Anbalagan, Gajendran Arumugam (Author)

  617-635

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• NAVIGATING THE INTERSECTION OF AI GOVERNANCE, PRIVACY, AND INTELLECTUAL PROPERTY LAW

  Poorvi Srivastava and Dr. Seema Siddiqui (Author)

  220-232

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• INTESTINAL PERFORATION IN A CASE OF NON-HODGKINS LYMPHOMA

  Dr. Ritika Gupta, Dr. Vidyachandra Gandhi (Author)

  126-129

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• READY OR RESISTANT? EXAMINING SAUDI GOVERNMENT EMPLOYEE WILLINGNESS TO EMBRACE AI THROUGH THE UTAUT2 LENS

  Mohamed G. Bendary, Vathana Bathmanath, Mohamad Khudari, Jegatheesan Rajadurai (Author)

  1-44

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• MERGERS AND ACQUISITIONS ROLE IN THE PERFORMANCE OF THE EMPLOYEES AND THE FIRM IN IT SECTOR: A STUDY USING SEM ANALYSIS

  Madhan Shanmugasundaram , Dr. P. Saravanan , Dr.V.M. Ponniah (Author)

  694-704

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• ENHANCING CUSTOMER LOYALTY IN RETAIL: ANALYSIS OF SERVICE QUALITY, BRAND PERCEPTION, AND CUSTOMER EXPERIENCE DYNAMICS

  Hridayama Dev Varma, Dr S Senthil Kumar (Author)

  705-723

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• EXPLORING EMPLOYEE SENTIMENT ON THE IMPACT OF WORK CULTURE AND WORK-LIFE BALANCE IN THE IT INDUSTRY: A QUALITATIVE ANALYSIS

  Sudarshan S, Priya Xavier (Author)

  724-740

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• CREDIT RISK MANAGEMENT AND ITS IMPACT ON NON-PERFORMING ASSETS: A STUDY OF SELECTED COMMERCIAL BANKS

  Diptiranjan Nayak, Prof. (Dr.) Abuzar Nomani (Author)

  650-674

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• THE INFLUENCE OF CU ON THE THERMAL AND MECHANICAL PROPERTIES AND MICROSTRUCTURE OF LEAD-FREE SN–5SB SOLDER ALLOY

  Samia E. Attia Negm, M. M. El-Hady (Author)

  767-779

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• WAYS TO IMPROVE DIGITAL LEADERSHIP AMONG ARAB SCHOOL PRINCIPALS IN THE NORTHERN DISTRICT WITHIN THE ISRAEL FROM THE PRINCIPALS AND TEACHERS POINT OF VIEW

  Dr. Nassar Tarabiy, Dr. Souad Abu Rukon, Dr. Ihab Massarwa (Author)

  780-792

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• NIHANG SINGHS: GUARDIANS OF SIKH MARTIAL AND SPIRITUAL HERITAGE

  Kulwinder Kaur, Dr. Daljit Kaur Gill (Author)

  1773-1777

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• THE ROLE OF ECONOMIC INDICATORS IN FDI INFLOWS: AN EMPIRICAL INSIGHTS FROM PANEL DATA ANALYSIS

  Dr. R. Ravikumar ., Dr. G. Ezhilarasan ., Mr. A. Munusamy ., Mr. S. Nagar Chandru ., Ms. D. Susmitha (Author)

  1759-1772

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• THE RELATIONSHIP BETWEEN ISLAMIC FINANCIAL LITERACY, FINANCIAL AVAILABILITY AND SHARIA INVESTMENT INTENTION MEDIATED BY SOCIAL MEDIA

  Anita Munir, Moeljadi, Sumiati, Siti Aisjah (Author)

  1739-1758

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• "The Impact of Artificial Intelligence as a Tool to Enhance and Improve Communication, Social Interaction, and Creativity for Students with Learning Disabilities"

  Dr. Darhakan Arar Ryan, Dr. Nisrin Odeh (Author)

  875-894

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• " THE RELATIONSHIP BETWEEN THE USE OF ARTIFICIAL INTELLIGENCE-SUPPORTED DESIGN INSTRUMENTS AND THE DEVELOPMENT OF CREATIVE THINKING AMONG GIFTED STUDENTS IN PRIMARY SCHOOLS WITHIN THE GREEN LINE, FROM THE TEACHERS' PERSPECTIVE "

  Dr. Eiman Nassar, Dr. Amani Darawshi Jawabreh, Dr. Samar Suliman, Dr. Heba Abd El Rahman (Author)

  895-917

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• POWER FACTOR IMPROVEMENT THROUGH TUNING OF CAPACITOR IN RENEWABLE ENERGY SYSTEM

  Dr. S. BASKAR, Dr. K. SARAVANAN (Author)

  918-924

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• A STUDY TO ASSESS THE EFFECTIVENESS OF AN INFORMATION BOOKLET ON KNOWLEDGE REGARDING THE EXPRESSION AND STORAGE OF BREAST MILK AMONG ANTENATAL MOTHERS, ATTENDING ANTENATAL CLINIC AT SELECTED HOSPITAL.

  Mrs. Priyadarshani Wehale , Dr. Sujata Sawant , Ms. Prajakta Waykar , Ms. Sulochana Jagtap , Ms. Mayuri Khule (Author)

  925-935

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• THE DEGREE OF CONTRIBUTION OF NORTHERN JORDANIAN UNIVERSITIES TO ACHIEVING SUSTAINABLE DEVELOPMENT GOALS AND ITS RELATIONSHIP TO THE QUALITY OF EDUCATIONAL OUTCOMES FROM THE POINT OF VIEW OF ACADEMIC LEADERS

  Dr. Jumana Fawzi Alshafie (Author)

  1517-1538

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• A STUDY ON THE GIG ECONOMY AND URBAN LABOUR FREELANCE WORKERS' EXPERIENCES IN CHENNAI CITY

  Dr. R. Bhagyalakshmi, Mrs.Gowthami.S (Author)

  1778-1792

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• THE GLASS CEILING OF WOMEN’S PARTICIPATION IN LEADERSHIP POSITION: THE CASE OF HAWASSA INDUSTRIAL PARK, ETHIOPIA

  Hiwot Tedla, Dr. Arvinder Singh Chawla (Author)

  1419-1428

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• IMPACT OF COMPENSATION PACKAGES AND JOB SECURITY ON TEACHERS TURNOVER AT PRIVATE UNIVERSITIES IN BANGLADESH: THE MEDIATING ROLE OF JOB SATISFACTION

  Md. Rofiqul Islam, Dr. Sandeep Kaur (Author)

  1429-1441

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• ANALYSIS ON BANK SCAMS IN THE DIGITAL HUB AND ITS EFFECTS IN GEN - Z AT CHENNAI CORPORATION

  Dr.M.MALATHY (Author)

  1442-1451

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• SAFEGUARDING DIGITAL BANKING SERVICES AGAINST CYBER SECURITY THREATS AND DATA BREACHES DEPLOYING TACTICS AN EMPIRICAL STUDY

  Dr. S. MURALI (Author)

  1452-1459

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• THE ROLE OF DEEP REINFORCEMENT LEARNING IN ROBOTICS AND GAMING

  Mrs. C. Suganya, Dr.D.Dhayalan, Dr. U. Urathal Alias Sri Swathiga, Subathra Devi R (Author)

  1460-1467

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• DIFFUSION MODELS FOR MEDICAL IMAGE RECONSTRUCTION AND DENOISING IN LOW-RESOURCE SETTINGS

  Dr. Geetha K, Dr. M.Charles Arockiaraj, Prof.Gunasekaran K, Prof. Roshan Vegas, Dr.S.Dilliarasu (Author)

  1468-1476

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• EMOTIONAL INTELLIGENCE IN RELATION TORESILIENCE AMONG COLLEGE STUDENTS

  A. Arunachalam, Dr. G. Ramanathan (Author)

  1476-1481

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• ENHANCED VGG-BASED APPROACH FOR FACIAL EXPRESSION-DRIVEN STRESS DETECTION

  Jayashree. R, Venkatesh. , Reena Rose. R, Amala Rose. R (Author)

  1482-1493

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• MGNREGA AS A TOOL FOR SUSTAINABLE RURAL DEVELOPMENT: A STUDY OF STATE OF RAJASTHAN

  Praveen Kumar, Dr. G.L. Meena (Author)

  1494-1508

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• HIPPOCRATIC OATH OR THE OATH OF A HIPPOCRATIC: AN IN-DEPTH ANALYSIS OF MEDICAL NEGLIGENCE IN INDIA

  Raghav Singh Rawat, Stuti Vajpayi, Prof. (Dr.) Surya Rashmi Rawat (Author)

  1509-1516

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• BEHAVIORAL INTENTION AND USER PERCEPTION IN M-BANKING: AN EMPIRICAL STUDY

  Dr Ranjna, Dr. Shelley Khosla, Dr Ramanjeet Kaur, Ms Simranjeet Kaur (Author)

  1539-1549

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• REFORMING THE ROOTS: ADDRESSING EDUCATIONAL CHALLENGES IN INDIA

  Dr Ramanjeet Kaur , Ms Simranjeet Kaur , Dr Ranjna, Ms Paramjit kaur (Author)

  1550-1555

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• AN INTELLIGENT FAULT DETECTION FOR IoT-EMBEDDED VITAL MONITORING IMPLANTS USING PRM

  S. Nandini & Dr. A.R. Arunachalam (Author)

  1556-1573

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• HEART DISEASE PREDICTION USING RNN WITH ADVANCED PREPROCESSING AND FEATURE EXTRACTION TECHNIQUES

  A.R.Sangeetha, Dr. S. Ismail Kalilulah (Author)

  1574-1586

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• IMPROVING SENTIMENT ANALYSIS IN PRODUCT REVIEWS THROUGH PREPROCESSING AND CLASSIFICATION TECHNIQUES

  S. Sheeladevi, Dr. Viji Vinod (Author)

  1587-1600

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• SWARM ROBOTICS: A NATURE-INSPIRED APPROACH TO AI SYSTEMS

  Dr.T.John Paul Antony, Dr.M.Charles Arockiaraj, Dr. S. Mahalakshmi (Author)

  1601-1610

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• GEN Z PARENT'S ATTITUDE TOWARDS ONLINE SHOPPING OF REUSABLE DIAPER

  S.B.Sangarry, Dr.R.Balaji (Author)

  1657-1663

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• EMOTIONAL INTELLIGENCE COMPETENCIES AND THEIR ROLE IN ENHANCING PROFESSIONAL DEVELOPMENT ENGAGEMENT AND TEACHING PERFORMANCE OF PROFESSORS: AN ANALYSIS OF KEY INFLUENCES AND BARRIERS.

  Dr.P.Barani Kumari, Ms.Pratibha D (Author)

  1664-1673

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• ASSESSING THE PSYCHOLOGICAL IMPACTS OF EXCESSIVE VIOLENCE AMONG YOUTH IN CHENNAI AFTER WATCHING STREAMING CONTENTS ON DISNEY+ HOTSTAR

  Mrs. B. Saranya, Dr. K. Ravichandran (Author)

  1674-1693

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• AN OPEN-TYPE GENERALIZED QUADRATURE RULE USING THE ANTI-GAUSSIAN APPROACH FOR NUMERICAL INTEGRATION

  Sanjit Kumar Mohanty (Author)

  1694-1703

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• SOCIAL MOVEMENTS OF THE NINETEENTH CENTURY

  Shavinder Singh, Dr.Daljit Kaur (Author)

  1704-1710

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• THE EFFECT OF USING ANIMATED CARTOONS IN TEACHING GRAMMAR AND VOCABULARY FOR GENERAL FOUNDATION PROGRAM LEARNERS AT PRIVATE OMANI UNIVERSITIES

  Halima Ali Sulaiman AL-Maktoumi (Author)

  1711-1721

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• THE IELTS READING STRATEGIES AND THE CHALLENGES IN THE IELTS -BASED READING TEST AMONG ELT OMANI TEST TAKERS

  Halima Ali Sulaiman AL-Maktoumi (Author)

  1722-1738

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• “A STUDY OF ALPHONSO MANGO FARMING BUSINESS AND MARKETING STRATEGIES IN KONKAN REGION”

  Miss- Barge Shital Kalidas, Dr. P. G. Pawar (Author)

  45-55

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• EDUCATIONAL TRANSFORMATION POST COVID-19 IN INDIA

  Sona Khan, Dr Amit Choudhury, (Author)

  56-62

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• MUSLIM MINORITY COMMUNITY IN TRINIDAD AND TOBAGO: A STUDY OF TRANSNATIONALISM

  *AKM Iftekharul Islam,, *AKM Iftekharul Islam, (Author)

  63-83

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• AN IMPROVED FEATURE SELECTION TECHNIQUE FOR ANDROID MALWARE DETECTION SYSTEM IN SOCIAL MEDIA USING AN ENSEMBLE OF MACHINE LEARNING MODEL

  Saqib Malik, Narendra Sharma (Author)

  94-111

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• COMPARATIVE ANALYSIS OF DIFFERENT MACHINE LEARNING MODELS ON HINDI OCR TASK

  Prof.(Dr.) Rashel Sarkar , Dipan Debbarma , Sriraj K.K. Sarkar , Udipta Kalita (Author)

  112-125

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• THE LAND RIGHTS OF PLAIN LAND INDIGENOUS SANTAL COMMUNITY IN BANGLADESH: CHALLENGES AND PROSPECTS

  Munira Jahan Sumi , Ramy Bulan, Mohammad Ershadul Karim (Author)

  126-137

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• PHYTOCHEMICAL STUDY, ANTIOXIDANT AND ANTI-INFLAMMATORY ACTIVITY OF THE ANTIARIS TOXICARIA

  138-144

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• SYNTHESIS AND EVALUATION OF ANTITUBERCULOSIS ACTIVITY OF 1-ADAMANTYL HYDRAZIDE HYDRAZONES SUPPORTED WITH MOLECULAR DOCKING

  Dr. Deepa D Parab1, Dr. Harmeet Kaur Kohli2 (Author)

  145-153

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• DETECTION OF CARDIOVASCULAR DISEASES IN ECG IMAGES USING MACHINE LEARNING AND DEEP LEARNING METHODS

  Prof. (Dr.) Rashel Sarkar , Abedin Saleem Javed , Hillol Jyoti Sarmah ,Hrishiraj Gogoi (Author)

  154-172

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• ENTREPRENEURSHIP AND GOVERNMENT SUPPORT FOR WOMEN ENTREPRENEURS WITH SPECIAL ATTENTION TO BABY CARE STARTUPS

  Mrs. S. Rekha, Dr. J.T. Sharmila, (Author)

  173-178

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• TRANSFORMING MYSTERY SHOPPING WITH ARTIFICIAL INTELLIGENCE: A PARADIGM SHIFT IN REAL-TIME CUSTOMER EXPERIENCE EVALUATION AND STRATEGIC INSIGHTS

  Gloria Antonitta Lobo, Dr. Deepti Shetty (Author)

  179-197

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• ADAPTING TO MARKET CHANGES: THE IMPACT OF ENVIRONMENTAL DYNAMICS AND EXTERNAL FORCES ON ONLINE SHOPPING FOR PERISHABLE FOODS

  Mr. Shivanand S Kagawade, Dr. Shivashankar K, P Dr. Basavaraj Kudachimath, Mr. Ruturaj Patil, (Author)

  198-219

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• “INTENTIONS TOWARDS SOCIAL ENTREPRENEURSHIP AMONG UNIVERSITY STUDENTS IN INDIA”

  Ms. Rekha (Author)

  248-253

  • Ms. Rekha

• THE IMPACT OF ARTIFICIAL INTELLIGENCE ON ADMINISTRATIVE CREATIVITY AND CRISIS RESOLUTION AMONG SECONDARY SCHOOL PRINCIPALS FROM THE TEACHERS' POINT OF VIEW

  Dr. Ihab Massarwa, Dr.Nassar Tarabiy Yassin Marwan (Author)

  254-266

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• ARTIFICIAL INTELLIGENCE AS THE INSTRUMENT TO HELP KINDERGARTEN AUTISTIC CHILDREN EXPRESS AND BE CREATIVE

  Dr. Badeaa Jabaren (Author)

  267-277

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• ASSESSMENT OF AVAILABILITY OF GROUNDWATER USING VES & IT'S SUITABILITY FOR IRRIGATION PURPOSE, SAMBHAJINAGAR, MAHARASHTRA

  Sanman P. Kulkarni , Sapana S Madan , Vivek Soni (Author)

  278-289

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• ADVANCES IN DEEP LEARNING FOR UNDERWATER OBJECT DETECTION AND CLASSIFICATION: CHALLENGES, ARCHITECTURES, AND APPLICATIONS

  S.Manonmani , Shanta Rangaswamy (Author)

  290-311

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• CALCULATING PSYCHOLOGY (MAPPING PROFILES OF MIND) OF BUSINESS INTERACTION BETWEEN CONSUMER AND ANY GIVEN BUSINESS: A “STANDARDIZED” MATHEMATICAL MODELLING TO FORMULATE THE BUSINESS AND CONSUMER

  S. Sriranjani Mokshagundam, L. Nagarajan, Jalaja Enamala, Rajani H. Pillai, Malini Sundaram, Prasanta Biswas (Author)

  312-323

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• THE ROLE OF BLOCK-CHAIN TECHNOLOGY IN ENHANCING CYBER-SECURITY IN INDIAN BANKS

  Dr.Sayee Gowthama Sreekar Gaddam, (Author)

  324-358

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• R&D COOPERATION AND ENTERPRISE INNOVATION

  Yang Shilong , Dr Muhammad Iqbal shaharom , Dr Dhakir Abbas Ali . (Author)

  359-366

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• EVALUATION OF DEEP LEARNING MODELS FOR ACCURATE SAFETY HELMET DETECTION IN CONSTRUCTION ENVIRONMENTS

  Dr. Shivakumar Dalali, Dr. Girish Rao Salanke N S, Dr. Manjunath C. R, Dr. Manjunath T. K (Author)

  367-377

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• AI-DRIVEN PRECISE IRRIGATION FOR SUSTAINABLE FRUIT CULTIVATION USING IOT AND DEEP LEARNING

  Dr. Manjunath C. R, Dr. Manjunath T. K, Dr. Girish Rao Salanke N S, Dr. Shivakumar Dalali (Author)

  378-388

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• IMPACT OF PERSONALITY DEVELOPMENT ON EMPLOYABILITY SKILL GAP ANALYSIS AMONG IT SECTOR EMPLOYEES IN CHENNAI

  S. Nagarajan and S. Jahira Parveen (Author)

  389-403

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• SKILL GAP ANALYSIS OF IT SECTOR EMPLOYEES IN CHENNAI

  S. Nagarajan and S. Jahira Parveen (Author)

  404-417

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• INDUSTRIAL IOT AND PREDICTIVE MAINTENANCE: OPTIMIZING ASSET PERFORMANCE WITH BIG DATA

  Monika P. Surse , Dr. Mahesh R. Sanghavi (Author)

  418-428

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• "EXPLORING THE DYNAMICS BETWEEN FISCAL POLICY AND ECONOMIC GROWTH IN INDIA: AN ARDL APPROACH OVER THE PERIOD 1991-2024"

  Balaram Roula , Dr. N. Kubendran (Author)

  429-445

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• CONSTITUTIONAL AND JUDICIAL RESPONSE IN PROTECTION OF CHILDREN FORM SEXUAL ABUSE

  Samrah Fatima and Dr. Mirza Juned Beg (Author)

  446-451

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• ASSESSING THE FINANCIAL IMPACT OF MERGERS AND ACQUISITIONS IN THE INDIAN BANKING SECTOR: A POST-LIBERALIZATION ANALYSIS

  Dr. Manpreet Kaur, Manmeet Singh and Dr. Tavneet K. Reen (Author)

  452-464

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• A STUDY ON NON-FERROUS METALS SOURCING: A FRAMEWORK FOR ENHANCING SUPPLY CHAIN EFFICIENCY

  Dr. S.Purushothaman, K.D.Prathosh, K.Saravana, A.Arun Prabhu, A.Mari Selvam, G.R.Vijay Bhaskaran (Author)

  465-473

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• THE ROLE OF INDUSTRY INSTITUTE INTERACTION IN JOB PLACEMENT AND CAREER GUIDANCE

  Mr. Yogesh Waran K, MS. Sakthi S, MS. Kalaivani S, MS. Yavanika D S, MS. Jaisree U, MS. Priyadharshini R (Author)

  474-482

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• A STUDY ON DIGITAL TRANSFORMATION OF LOANS AND INSURANCE IN FINANCIAL SERVICES

  Mr. Yogesh Waran K, Ms. Sowmya T, Ms. Preetha K, Ms. Keerthana V, Ms. Sriram R, Ms. Kaviya T V (Author)

  483-493

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• STUDY ON IMPACT OF ANALYTICS IN ENHANCING HR TACTICS

  S Sasirekha, Akshaya S, Mark Abinash J, Kaviyarasan.S, Muralikrishna.J, Tharunrajan.M (Author)

  494-500

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• STUDY ON THE IMPACT OF GOVERNMENT SCHEMES IN THE RURAL EMPOWERMENT

  S Sasirekha, Ramya.M, VinoAnjali.S, Tavamani.D, Tarun.R, Sivasubramanian S (Author)

  501-510

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• AN INVESTIGATION OF HOW WORK LIFE BALANCE AFFECTS EMPLOYEES' PERFORMANCE IN THE PRIVATE BANKING INDUSTRY

  Dr. Saikumari. V, S. Isneha Shankar, R. Praveen , L. Sangemeswaran , S. Ramya , P. Vignesh (Author)

  511-519

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• A STUDY ON OPTIMIZING FREIGHT COST USING DATA ANALYSIS

  Dr.B. Selvakumar, Gayathri T T, Priyanka R, Jeya Sudheksha R V, Muthuram Venkatesh N, Jaya Shree V (Author)

  520-525

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• ANALYZING THE INFLUENCE OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE WITH A DATA-DRIVEN HR PERSPECTIVE

  Dr. Marisha Ani Das, K. Sruthi, P. Naveen , R.A. Pranessh, S. Snegha, J.Anisha (Author)

  526-535

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• SUPPLIER PERFORMANCE ANALYSIS: A FRAMEWORK FOR EVALUATING SOURCING EFFICIENCY

  Dr. V.P. Seena, Ramya A. *Visaalee P. S., *Seyadu Multazim B., Niroshan K. B., Harish Kumar G. (Author)

  536-546

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• THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR

  Dr. M Shalini, Roy Ranjan M, Imayavarshni B, Jaysre P, Vinoth Kuma S,Nazreen (Author)

  547-563

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• A STUDY ON OPPORTUNITES AND CHALLENGES OF E-RECRUITMENT IN IT SECTORS AT CHENNAI

  Jayashree R, Swathi A, Jeeva N, Hemashree M, Vishal krithic A G, Swetha A (Author)

  564-573

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• A STUDY ON EXPLORING THE ROOT CAUSES OF ENTREPRENEURIAL FAILURE

  D.Poorani, Abirami.N, Sathyanathan.S, Hari Krishnan.E, Rakesh.R, Kavya.K (Author)

  574-582

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• TALENT MANAGEMENT STRATEGIES IN THE GIG ECONOMY: AN ANALYTICAL APPROACH WITH REGRESSION ANALYSIS

  Mrs. Lekshmi C M, Vijaya Lakshmi B, Siva Shankar B, Ashwin Kumar S, Rohith Sundar M, Mani V (Author)

  583-589

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• STRATEGIC HRM PRACTICES FOR ORGANIZATIONAL EXCELLENCE: A COMPREHENSIVE STUDY ON TALENT MANAGEMENT, TECHNOLOGY AND EMPLOYEE WELL-BEING

  Dr. M Shalini, Heranya E, Vigneshwaran A, Haniel Paul, Yuvan Sankar Raja, Shri Vaishnavi Devi (Author)

  590-602

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• INVESTIGATING EMPLOYER BRANDING DYNAMICS IN THE IT SECTOR: A CASE STUDY ON RECRUITMENT AND RETENTION APPROACHES IN CHENNAI.

  Dr. N.Jayanthi, S.Sabitha, S.Thirumalai , J.Naresh , Shalini.S , Nithya prakash .R (Author)

  603-616

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• FACTORS AFFECTING THE ADOPTION OF INTEREST-FREE BANKING SERVICES (AWASH BANK ETHIOPIA)

  Daniel Teshome Alemayehu, Dr Arvinder Singh Chawla, (Author)

  465-473

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• UNRAVELING THE LINK: HOW LEADERSHIP STYLES SHAPE ORGANIZATIONAL PERFORMANCE IN ETHIOPIAN PRIVATE HIGHER EDUCATION

  Zelalem Tesfaye, Dr. Arvinder Singh Chawla (Author)

  474-480

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• EXPLORING SOCIAL MEDIA USERS BEHAVIOUR AND PERCEIVED VALUE IN ONLINE SHOPPING. -THE STUDY OF PUNJAB

  Varun Dua, Dr. Parveen Kumar Garg2 (Author)

  481-489

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• WORKPLACE CLIMATE, ORGANIZATIONAL CULTURE AND EMPLOYEE PRACTICES ON EMPLOYEE EXPERIENCE AMONG NURSES.

  Deva Kumar S, Dr S Arunkumar, Dr C Suseendar (Author)

  675-683

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• A STUDY TO ANALYZE THE BUYING ATTITUDE OF GenZ FOR RECYCLED CLOTHS IN CHENNAI.

  Richard K, Dr. Yaaseen Masvood, Elantheraiyan.P (Author)

  684-693

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• A STUDY ON APPLICATION OF SDT MODEL WITH SPECIAL REFERENCE TO IT SECTOR EMPLOYEES

  Miss. Milagrin Mary Arokiyaswamy C, Dr.Pralhad Rathod (Author)

  741-755

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• INNOVATIVE BUSINESS MODELS FOR RURAL ECONOMIC DEVELOPMENT IN INDIA THROUGH RURAL ENTREPRENEURSHIP

  N S Aishwaryalaxmi, Dr.Pralhad Rathod (Author)

  756-766

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• DEEP LEARNING APPROACH FOR PREDICTING AD CLICK

  Mrs. J. Thamaraiindhu, Mrs. S. Kayalvizhi, Mrs. T. Subha Rathi Priya (Author)

  793-811

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• SSIS DATA MIGRATION AND CLOUD PERFORMANCE EVALUATION BY OPTIMIZING QUERY USING THE BULK TRANSACTION LOCK TUNING ALGORITHM

  Mr. Yazharivan D S, Mr. C Thiyagarajan, Dr.J.Arokia Renjith (Author)

  812-825

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• AZOLLA: A SUSTAINABLE BIOFERTILIZER FOR ENHANCING CROP PRODUCTIVITY – A REVIEW

  Bapu Sonawane, Ranajeet Shanbhag Arun Dixit Laxman Gavali, Paresh Gaikar, Gurumeet Wadhawa (Author)

  948-962

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• A STUDY TO ASSESS EFFECTIVENESS OF FOOT REFLEXOLOGY THERAPY ON PAIN AMONG THE PRIMIGRAVIDA MOTHERS UNDERGOING BIRTHING PROCESS IN SELECTED HOSPITALS.

  Ms. Pratiksha Bhaisare , Dr. Sujata Sawant , Ms. Sukanya Alhat , Ms. Preeti Gaikwad , Ms. Rohini Ingale , Mr. Vaibhav Shirsath (Author)

  963-970

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• A COMPREHENSIVE STUDY ON THE CHALLENGES OF SCALING A START-UP: BALANCING GROWTH AND SUSTAINABILITY

  MS. LEKSHMI C M, HARIPRIYA R, JAYASHREE S, INDHUJA S, BALAJI R, KISHORE KUMAR S (Author)

  971-977

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• ANALYZING MARKET TRENDS AND GROWTH DYNAMICS: A STUDY ON CAPITALIZATION, RETAIL INVESTMENT, AND TRADING VOLUME EVOLUTION

  Dr. Marisha Ani Das, K V. Needhu, S. Hemamalini , P. Pon Dinesh, G. Sudharsan,L. Kavitha (Author)

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