EXPLORING THE FACTORS CONTRIBUTING TO USER EXPERIENCE AND THEIR IMPACT ON POST-USAGE BEHAVIOUR TOWARDS IOT DEVICES IN CHENNAI DISTRICT
Keywords:
IoT Devices, User Experience, Post-usage behaviour, Usefulness, Convenience, Privacy & Security, Reliability.Abstract
Today, the internet has become unavoidable in our daily life. Appropriate use of the internet makes life easier, faster and simpler. Billions of things get connected in the IoT landscape and information is transferred in an uninterrupted way over the internet. Experience of the users on these devices and their behaviour are evolving continually, both adapting to and influencing them permanently. A good user experience has a strong impact on positive post-usage behaviour towards products and services.
The aim of this study is to explore and examine the factors that contribute to user experience and favourable post-usage behaviour towards IoT devices at home usage in Chennai district. The study is also conducted to examine the relationships among these factors, user experience and post-usage behaviour towards IoT devices at home. The study is descriptive and exploratory in nature and adopted a mixed research approach. The primary data was collected through questionnaire by adopting Purposive Sampling method from 125 users of IoT devices residing in Chennai district. The researcher carried out descriptive (Frequency & Percentage and Mean) analysis and inferential analysis (Independent Sample “t” test, One-way ANOVA, Correlation Analysis and Multiple Regression) in this study.
