QUICK COMMERCE (Q-COMMERCE) IN CHENNAI REDEFINING CONVENIENCE FOR URBAN SHOPPERS

Abstract

The study explores the rapid rise of Quick Commerce (Q-Commerce) in Chennai, a growing retail model characterized by ultra-fast delivery services, often within minutes. With the increasing demand for speed and convenience, Q-Commerce is redefining the way urban consumers shop, particularly in a fast-paced city like Chennai. This research aims to assess the impact of Q-Commerce on consumer behaviour, market dynamics, and the traditional retail landscape. It highlights how Q-Commerce platforms are altering shopping preferences, offering an in-depth analysis of consumer satisfaction, technological integration, and business adaptations. The study adopts a quantitative approach, using a survey with 220 randomly selected respondents from Chennai to gather data. Findings suggest that Q-Commerce has gained significant traction among urban shoppers, driven by convenience, speed, and ease of access. However, challenges like infrastructure limitations and competition with traditional retail models remain. The study concludes that Q-Commerce is not only a trend but a lasting change in Chennai's retail ecosystem, requiring businesses to adapt rapidly to consumer expectations for fast, efficient delivery services.