THE IMPACT OF DIGITAL MARKETING ON CREATING BRAND AWARENESS
Keywords:
Digital marketing, brand awareness, social media marketing, content marketing, influencer marketing, consumer engagement, digital transformation, branding strategies.Abstract
Digital marketing advancement changed how brands build awareness and target consumers through their marketing strategies. The research investigates brand recognition changes through a study of digital marketing principles including social media marketing with content marketing and influencer marketing strategies. The research performed thematic literature review methods alongside empirical data analysis to understand current digital marketing patterns along with their obstacles and possibilities. Digital marketing tools substantially boost brand visibility and customer interest yet potential long-term issues stem from excessive advertising and technical limitations and abundant media content. The research shows that companies need to use complete marketing strategies which mix digital methods with traditional techniques to achieve ongoing brand visibility.
