DETERMINANTS OF INVESTMENT BEHAVIOR OF INVESTORS TOWARDS MUTUAL FUNDS

Abstract

Purpose – Mutual funds have not been as common as they have been in developed countries, with mutual fund assets under management accounting for 7-8 percent of GDP in India versus 37 percent globally. In September 2014, retail investors accounted for 98 percent of folios but only 58 percent of investments, indicating that the mutual fund investor base has been limited. It's important to understand the factors that affect people's decisions to invest in mutual funds in India in order to increase the number of people who do. This is what this study seeks to do.