“FOSTERING WORKPLACE VITALITY: EXPLORING THE UNDERLYING DRIVERS OF EMPLOYEE SUCCESS IN CONTEMPORARY ORGANISATIONS”

Abstract

Motivation plays a vital role in shaping employee’s attitudes, enhancing productivity and driving organisational success. This study focuses on the influence of motivational strategies on employee job satisfaction and workplace performance among Information Technology (IT) professionals. The convenience sampling method was used for this study to collect data from 150 respondents working in the IT sector in Chennai city. A structured questionnaire with three sub sections along with the socioeconomic profile was disseminated to each respondent through google form link. The study used statistical instruments such as Simple Percentage Analysis, Descriptive Statistics, Regression, Correlation and Chi-Square to analyze the data. The results indicate that there is significant positive influence of Motivational Strategies on Job Satisfaction and Workplace Performance. The study highlights the importance for organisations to continually assess and refine their motivational approaches to sustain their employees for making the organisation reach higher profits and achieve its goal. The study also provides pathway for future research and suggestions for the management for making improvements in adopting various motivational strategies.