A STUDY ON CONSUMER PREFERENCES TOWARDS ELECTRIC VEHICLES IN CHENNAI CITY

Abstract

The rapid transition towards electric vehicles (EVs) is influenced by multiple factors, including environmental concerns, government policies, and technological advancements. This research seeks to explore consumer preferences regarding EV adoption by examining important factors like cost efficiency, availability of charging infrastructure, perceptions of performance, and awareness of environmental issues. A survey-based research approach was employed, along with statistical techniques such as correlation analysis, chi-square tests, and percentage analysis were used to evaluate consumer behavior patterns. The findings indicated that while environmental consciousness plays a significant role, financial incentives and charging infrastructure remain crucial in shaping consumer decisions. This study concludes that young urban consumers show a strong interest in EVs, but high costs, limited charging infrastructure, and low awareness of incentives remain barriers. Expanding charging networks, enhancing awareness, and improving financing options can drive EV adoption.