COMPREHENSIVE STUDY OF DESIGN ATTRIBUTES FOR SUSTAINABLE PACKAGING DESIGN: ANALYTICAL TECHNIQUES AND EXPERT VALIDATION

Abstract

      A significant shift toward incorporating sustainable practices into packaging design with the increasing concerns about environmental sustainability. Sophisticated frameworks or tactics are necessary to lessen the increasing environmental impact of packaging waste. However, there are numerous opportunities to reduce waste and use more sustainable packaging design (SPD) techniques despite these initiatives. To address the need for a holistic strategy, this study introduces a comprehensive approach to sustainable packaging design. This technique covers packaging systems and packaged goods across the entire supply chain starting from the producer to the final consumer. This is presented as a strategic blueprint that aims to achieve not only more efficient but also more sustainable. It will provide a holistic perspective based on identified attributes on what constitutes a sustainable packaging solution. The approach incorporates several distinct analytical methods that ensure cost-effectiveness. The methodology is intended to be a practical tool for the packaging Industry and designers who seek to enhance sustainability within their packaging systems. Experts were selected from industry, academia and entrepreneurial background to enhance robustness of the proposed methodology. Moreover, attributes of this framework were validated on the Kano model that analysed whether its strength and relevance possessed significant impacts towards sustainable packaging design. The findings of this research will contribute to the development of a comprehensive framework for sustainable packaging design. These attributes will offer valuable guidance to manufacturers, designers, and companies seeking to prioritize sustainability in their operations. By providing a structured approach to decision-making, it aims to empower stakeholders to make well-informed choices that align with environmental goals and improve the overall sustainability of packaging systems.