INNOVATIVE BUSINESS MODELS FOR RURAL ECONOMIC DEVELOPMENT IN INDIA THROUGH RURAL ENTREPRENEURSHIP

Abstract

Rural entrepreneurship is a key driver of economic transformation, fostering employment, financial inclusion, and sustainable growth in India. This study explores innovative business models that leverage digital technology, cooperative frameworks, and financial inclusion to address structural barriers in rural economies. Using a mixed-methods approach, the research analyzes 500 rural entrepreneurs across key sectors like agriculture, handicrafts, and renewable energy to identify scalable solutions. Our results stress the impact of the platforms driven by technology, community enterprises and funding based on blockchain in facilitating market access and continued business.With measures such as "Startup India" by the government and "Digital India," however, there remain problems like inadequate credit facilities and infrastructure bottlenecks.The paper provides a strategic framework of three harmonious domestication for rural development by combining digital tools with training, forming partnerships and applying policymaking.The study presents strategies for strengthening rural entrepreneurship, building self-reliant and resilient communities in India.