A STUDY ON FACTORS FOR EMPLOYEE SATISFACTION AND ITS EFFECT ON LOYALTY WITH REFERENCE TO GARMENT INDUSTRIES IN BANGALORE

Abstract

This study explores the key determinants of employee satisfaction and how they influence employee loyalty within the garment industry in Bangalore. As the industry heavily relies on human labor, understanding and enhancing employee satisfaction is critical for reducing attrition and improving productivity. The research identifies primary satisfaction factors such as salary, working conditions, recognition, job security, and management support. Using a structured questionnaire and statistical tools like correlation and regression analysis, the study finds a significant positive relationship between employee satisfaction and loyalty. The findings provide practical implications for HR policies in labor-intensive sectors like garments.