A STUDY ON CUSTOMER PERCEPTION TOWARDS SMART GADGETS IN CHENNAI CITY
Keywords:
Smart gadgets- Customer Perception- Buying Decision –Suitability- Social influence.Abstract
The aim of this paper is to analyze the consumer perception towards Smart Gadgets in Chennai city and second, to determine Factors to be considered while buying decision Smart gadgets among college student in South Chennai. This study revealed that maximum Smart gadgets users are female and the majority of the respondents have their family monthly income level above Rs.40000. By applying Factor Analysis, it is determined that the majority of the respondents are influenced by Social influence factor to buy smart gadgets. Survey was limited to Chennai City only, so it cannot be generalizes to all the centers.
