ARTIFICIAL INTELLIGENCE IN HR ANALYTICS: ETHICAL IMPLICATIONS AND STRATEGIC VALUE FOR CORPORATE INDIA

Abstract

The integration of artificial intelligence into human resource analytics is reshaping workforce management in corporate India. While AI-driven HR analytics promises data-driven talent decisions and strategic agility, it simultaneously raises ethical concerns regarding data privacy, algorithmic bias, and transparency. This conceptual-empirical review explores the evolution of HR analytics, the rise of AI-powered practices in Indian corporates, and the dual imperatives of strategic value and ethical responsibility. Drawing on published studies and industry reports, this paper presents a new “AI-Driven HR Analytics Cycle” tailored for the Indian context, synthesizes evidence on adoption, and proposes guidelines for responsible innovation. The findings highlight that while AI delivers measurable value in talent acquisition, performance management, and workforce planning, ethical challenges demand robust governance and human oversight. The paper offers practical recommendations for HR leaders in India and identifies future research directions for sustainable, evidence-based HR analytics.