EXPLORING INVESTOR ATTITUDES TOWARDS GOLD AS AN INVESTMENT AVENUE ACROSS DIVERSE MARKET CONDITIONS

Abstract

Gold has long been a popular investment option in India due to its cultural significance, liquidity, and role as a hedge against inflation and currency fluctuations. Here are some key aspects of investing in gold in India.The perception about gold in India has come an extended way from the days when its foremost function was to merely adorn and act as a status symbol. The emotional investment in the metal was so huge that parting with it seemed unthinkable. People use gold for coins, jewellery, ornaments, and many industrial purposes. Now, however, it is becoming clear that an increasing number of Indians are realizing that gold deserves a place not just in the cupboard at home or the bank locker, but also in their investment portfolio. Until recently, gold reserves formed the basis of world monetary systems. Gold plays an important role in providing the best possible protection against the fluctuations of both political and economic scenario, mainly in India. The main theme of this research work is to understand the preferences and attitude of investors towards gold as an Investment Avenue. The present study aims to understand gold as a preferred investment option among the investors, analyse the reasons for gold as an investment avenue and to determine the various investment options of gold available in India.