GEN Z PARENT'S ATTITUDE TOWARDS ONLINE SHOPPING OF REUSABLE DIAPER

Abstract

Diapers are considered as essential in recent times when the baby is born. Diapers are not only used for babies but also used by adults as is common in recent days. The paper help the readers to know the awareness level of reusable diapers, mode of purchase, role of digital marketing impact, gen Z parents attitude, huddle’s faced by parents are identified.120 parents respond to this survey. Some of the analysis are Aplah test, multiple regression, ANOVA are used. Environmental awareness level and digital marketing played a positive role in gen Z online shopping of reusable diapers, demographic variable have negative impact towards their purchase attitude. parents are aware about the activity impact on society and they try at a greater extent to keep the environment less toxic and they are ready to adopt which is good for environment even though such activity are moderately costly.