A STUDY ON CORPORATE CULTURE AND ORGANIZATIONAL PERFORMANCE

Abstract

This study examines how a good corporate culture can have a substantial impact towards organization's performance. It covers a wide range of subjects, including as the influence of leadership, employee involvement, workplace culture, communication strategies, and productivity enhancement. Businesses can foster a culture that supports long-term success by implementing employee-focused policies, moral behavior, and strong values. This study explores new trends, strategic approaches, and best practices in corporate culture through a comprehensive review of the literature and data-driven insights. In order to give companies a competitive edge in a more dynamic business environment, it also looks at how corporate culture might affect financial outcomes and employee retention rates. For this study 78 samples were taken among the HR professionals accordingly the suggestions were given.