A STUDY ON APPLICATION OF SDT MODEL WITH SPECIAL REFERENCE TO IT SECTOR EMPLOYEES

Abstract

This research article paper has explored the relationship between the employee motivation, job satisfaction, employee engagement, and performance among IT sector employees, with a specific focus on the impact of Self-Determination Theory. It aims to investigate the significance of SDT in fostering intrinsic motivation and well-being in a fast-paced and dynamic work environment like the IT sector. research adopts an exploratory approach with quantitative research methods. A questionnaire with predetermined answers was used to collect primary data from 219 IT sector employees in Delhi, India. Correlation regression and ANOVA is used for data analysis, and secondary data from various literature sources were gathered for the literature review. The findings highlight the importance of SDT in nurturing intrinsic motivation by fulfilling psychological needs of autonomy, competence, and relatedness. Creating autonomy-supportive environments, promoting competence development, and fostering positive relationships emerged as crucial factors for enhancing job satisfaction and overall well-being among IT professionals.