INVESTIGATING EMPLOYER BRANDING DYNAMICS IN THE IT SECTOR: A CASE STUDY ON RECRUITMENT AND RETENTION APPROACHES IN CHENNAI.

Abstract

This examination plans to Investigate the Effect of Business Marking on Enrolling and Holding Workers in Chennai's Data Innovation (IT) Area. The study seeks to understand the strategies employed by IT companies to build and maintain a strong employer brand, and how these efforts impact the Drawing in and holding ability in an exceptionally cutthroat work scene market. In today's competitive business landscape, the Information Technology (IT) industry faces unique challenges in attracting and retaining top talent. This case study delves into the intricate dynamics of employer branding within the IT sector, with a specific focus on the vibrant tech hub of Chennai City. The research aims to unravel the strategies employed by IT companies to recruit and retain skilled professionals, shedding light on the evolving trends and best practices in employer branding. The research explores the factors influencing candidates' perceptions of potential employers, examining the role of authoritative culture, vocation advancement amazing open doors, balance between serious and fun activities, and the overall employee experience. In the retention phase, the study explores how IT companies in Chennai City foster a positive work environment, provide continuous learning opportunities, and engage in employee well-being initiatives to retain their workforce. The examination surveys the connection between successful boss marking and worker fulfilment, responsibility, and dependability. The discoveries of this study contribute valuable insights to both academic research and practical implications for IT industry stakeholders. By understanding the nuanced dynamics of employer branding in Chennai City, organizations can refine their recruitment and retention strategies, ultimately fostering a competitive edge in talent acquisition within the ever-evolving IT landscape.