A STUDY ON EXPLORING THE ROOT CAUSES OF ENTREPRENEURIAL FAILURE

Abstract

The shift to remote work, accelerated by the COVID-19 pandemic, has significantly influenced employee engagement and performance. This study aims to examine the impact of remote work arrangements on employee engagement, focusing on factors such as communication practices, team dynamics, and managerial support. Using a mixed-methods research approach, data was collected through a structured survey of 200 employees across various industries and qualitative interviews with 20 HR managers. The survey assessed productivity levels, job satisfaction, and perceived connectivity with colleagues and organizational culture. Preliminary findings indicate that while remote work enhances flexibility and reduces commuting stress, challenges such as reduced collaboration and feelings of isolation can negatively affect engagement. HR managers highlighted the importance of regular virtual interactions, well-structured communication channels, and leadership support in mitigating these challenges. The study concludes that while remote work presents both benefits and drawbacks, organizations can optimize employee engagement by implementing strategic communication, fostering team collaboration, and providing continuous managerial support. These insights offer practical recommendations for organizations looking to refine their remote work policies for a more engaged and high-performing workforce.