EXPLORING EMPLOYEE SENTIMENT ON THE IMPACT OF WORK CULTURE AND WORK-LIFE BALANCE IN THE IT INDUSTRY: A QUALITATIVE ANALYSIS

Abstract

Purpose: The purpose of this research is to understand the experience of the employees working in the IT Industry using sentimental analysis of the employee reviews of IT Companies and their work life balance. The research objectives are to identify different perspectives of the IT Company employees, their work life balance and their organization experience using sentimental analysis and thematic analysis of the reviews of the employees.

Design/Methodology/Approach: This study employs a qualitative research methodology and thereby is involved in the collection of reviews from social media platforms and coded in NVivo software. The data obtained was then subjected to both sentiment analysis and thematic analysis using NVivo software. The data was gathered from employees who provided reviews on the work-life culture and balance of IT companies.

Findings: In this research, it was identified that with mixed feelings being moderate and negative feelings relatively lower, employees mostly voiced favorable feelings about work culture. This indicates that a supportive and balanced work environment significantly contributes to employee well-being, satisfaction, and performance.

Conclusion: In conclusion, fostering a positive work culture and supporting work-life balance are vital for enhancing employee satisfaction, well-being, and overall organizational performance. Organizations that prioritize these aspects gain a competitive edge in productivity and talent retention. Through the implementation of sentiment analysis on employees' impressions of work culture, firms can discern their strengths and weaknesses, and proactively implement efforts to cultivate a favorable and nurturing work atmosphere. This can ultimately result in heightened employee satisfaction, enhanced productivity, and improved corporate performance.