“A STUDY OF ALPHONSO MANGO FARMING BUSINESS AND MARKETING STRATEGIES IN KONKAN REGION”

Abstract

There are many varieties of mangoes.  Among them, Hapus mango is the type that is famous all over the world.  Researchers have done research.  In these researches several methods have been tried to obtain data.  Interviews were conducted with farmers.  Questionnaires have been prepared and answered.  Various observations were recorded by the trading officers.  The study has revealed that Hapu's mango production is mostly taken up by the youth.  Young growers take up mango cultivation with thorough study and skillful hapus mango production.  Many types of care have to be taken while transporting ready mangoes.  If the environment of ready mangoes deteriorates, then those mangoes start spoiling.  Mangoes can be affected by numerous pests.  It is necessary to take care of them.  Unseasonal rain is also considered in such a case.  Unseasonal rains adversely affect our quality and storage.  The quality of the mango depends on how the mango is handled after harvesting.