THE FUTURE OF CONTENT MARKETING: AI-GENERATED CREATIVITY AND ITS IMPLICATIONS

Abstract

This research examines how artificial intelligence (AI) transforms content marketing, focused on content development, customisation, and marketing effectiveness. The study shows how generative artificial intelligence (GAI) might enhance content production. These methods increase output, quality, and user involvement. The poll found that artificial intelligence might save costs, improve marketing, and customise client experiences. Case studies, theoretical models, and statistical analysis demonstrate this potential. The decrease of human creative roles, moral issues, and authenticity are also discussed. Even while artificial intelligence would improve operational efficiency, the research found that content marketing will still need humans to retain strategic vision and emotional resonance.