A STUDY ON CONSUMER’S BUYING BEHAVIOUR TOWARDS SPECTACLES

Abstract

This study examines consumer buying behavior towards spectacles, used for vision correction, digital device protection, and shielding from UV radiation and debris. A structured questionnaire with 110 respondents was used to gather data on demographics, awareness, and buying behavior. The research investigates whether factors like price, brand, style, and quality influence purchasing decisions and whether income moderates these behaviors. It also explores the impact of technology on online purchases through platforms like Lenskart, Ray-Ban, Titan, and Fast Track, analyzing age groups, purchase modes (online vs. in-store), and the purpose of using spectacles.